A successful medical integrated center will attract many new patients, given its broad scope of practice and diversified healthcare treatment options.
However, how will most of your new potential patients know about your clinic services?
Today’s fast paced world of advanced technology and high-tech media requires innovative marketing. Below is a short list of the most popular social media tools used to attract large number of new patients:
1. A well-designed website- It is reported that today over 90% of the adult population has a smartphone. This gives everyone accesses to the internet at any place. Which means at any time, a potential patient searches for any information they use the internet to find information and look for a list of services using a cell phone or a tablet. This is where a dynamic website is vital. Therefore, it behooves you to have not only an attractive well-designed website, but one that must certainly be mobile friendly as well.
2. SEO- With great SEO, your website will maintain a prime location and will be easily accessed. A professional organic placement will connect your site to many search engines.
3. Google Ad Words- Using Google Ad Words, and Google re-marketing will allow your ads follow any potential patient interested to visit your office.
4. Customer Relationship Management Email Campaign (CRM) – CRM is the ability to nurture each potential lead and convince the lead to schedule an appointment. A good CRM automated campaign will also maintain your current active patients and generate internal referrals as well as reactivate non active patients.
5. Comp-Tracker- Technology today is so advanced that using Comp Tracker Software, the doctor will be able to track your local competition’s AdWords as well as establish a proper marketing strategy. Comp-Tracker will generate a comprehensive report about your competition activities on the internet including the budget spent by your competitors.
6. Facebook- By creating extensive focused campaigns, Facebook has the ability to generate considerable amount of leads at a very low cost. With a well-designed Facebook campaign your ads will create a live interaction leading to many new patients for your center.
7. Instagram- Much like Facebook, Instagram targets a younger population effectively.
8. Twitter- A popular way to increase interest by scheduling short sentences at reasonable intervals for free.
9. Webinars online (WOL): This method is the ability for offering webinars online. This rather innovative method allows leads to view the information at any time. When properly set up, these leads are then prompted to a landing page with a call to action button to schedule and appointment for the clinic.
10. Voice Blast- Timely calls to all your patients’ database to make important announcements and promotional offers. A professional health care marketing company such as Attitude Marketing, www.theattitudemarketing.com can for a very reasonable fee design a comprehensive marketing package that will guarantee you unprecedented success.
11. MediRoom: For a negligible monthly fee, the clinic offers invaluable information to patients while waiting in the reception room. This method of patient education has been highly successful in increasing patient retention while generating many referrals.
Many of the services listed in this article, can be purchased from Attitude Marketing specializing in medically integrated clinics www.theattitudemarketing.com
