Although there are many variables that contribute to a medically integrated center, there is one aspect that remains the key component. It is integrity!
When integrating a medical center, doctors must be committed to offer their patient an alternative choice without jeopardizing their philosophy. Most clinics owners are well intention and truly mean well. Unfortunately, with the increase in management demand, the high pressure from the forever increasing expenses and the challenging management of the newly added professional medical staff, the clinic owner often becomes disappointed and regretful.
To ensure measurable success the clinic will require to establish a strong relationship with the local community. By nurturing a professional network of physicians and other specialists based on integrity, will generate many referrals and provide the newly established integrated center with all the patient loads it needs to thrive. However, building such a network requires diligence and discipline.
The clinic owner should follow the following recommendations:
1. Render all services within the specific scope of practice of the newly health care practitioners.
2. All treatments must be clearly based on medical necessity.
3. All fees must be within a usual customary rate reflecting the demographic areas.
4. Each referral should be sent back to the referring doctor for follow ups.
5. A complete list of patient referrals should be maintained to track marketing results.
6. Any patient complaint or concern must be attended efficiently and professionally.
7. Any addition of other services or ancillaries must be shared in a courteous and friendly manner.
8. The staff must maintain constant open communication with referring doctors regarding any patient treatment.
9. Referred patients should be given priority for appointments as a courtesy for the referral.
10. All team doctors must attempt to meet on a timely basis to strengthen the relationship.
These 10 basic rules will ensure the professional relationship between referring physicians to maintain and nurture for many years. The professional respect extended within the medical community will help your clinic grow greatly and successfully.
